FINALLY!
A COPYWRITER WILLING TO GUARANTEE THEIR WORK OR IT'S FREE!
Hold up, we’ve got some things to go over first…
Dear Business Owner,
If you would like to get a higher ROI for your email marketing efforts, build brand, and grow your email list to increase the number of guests who inquire and sponsor you, then this will be the most exciting thing you read all day.
Here’s why…
Contrary to what you’ve heard or read, email marketing is still one of the top ROI producers for businesses.
Consider this research data pulled from HubSpot:
And while many other marketing channels can work, emails are probably one of the most effective marketing channels any business can leverage.
Here’s why you need to reconsider your email marketing strategy…
It costs you more than five to seven times more to acquire a new customer than to market to existing ones.
Plus these alarming stats should scare the pants off you…
What do these numbers mean?
They mean that only about one-third of the emails you send out are actually opened.
And that’s a hard stat to swallow.
Think about it…
You or your team spent hours crafting a witty email, most likely filled with self-serving jargon, only to have less than one out of four of them actually being opened.
And to make things worse, when people do open them, less than 2% of the links actually get clicked.
Don’t forget bounce rates…
About 10% of emails bounce…
Meaning they don’t even get delivered at all!
It could be because the email is bad, closed, or wrong.
Why does that matter?
Because emails that bounce tell the email service provider that you are sending bad emails.
Whether intentionally or not.
But it doesn’t matter to the algorithm Gods.
They see that as a bad thing.
And too many of these…
Or a high percentage of bounces…
Means you risk getting more of your emails to land in the spam or junk folder…
Or worse…
Getting your email account blacklisted.
And once it’s on the server’s blacklist, there’s no way of getting off of it.
Meaning that emails sent from that email account will either always land in spam or never be sent at all.
It's Not All Doom And Gloom!
Now that we’ve gotten most of the bad stuff out of the way…
Let me fill you in on some of the good things about why you need to take your email marketing strategies seriously…
Email marketing is still the BEST way to reach your customers and prospects.
No other channel provides a personal and direct contact to someone’s daily life other than text messages.
But even text messages can be intrusive.
People hold their phone numbers close to their chest, but are more willing to give their email address in exchange for something valuable.
Email marketing is kind of like a date that went well.
You had a great time out, you got their contact info, even got invited back to their place (aka their inbox) and the evening ended well either with a follow up date or a night of warm cuddles.
Meaning you either got them to open and read your email, or they actually took the action you wanted them to take.
So how do you actually make your emails more valuable and increase the ROI you’re getting from them?
I’m here to share some wisdom on how you can increase your email open rates and CTRs without pressure or sounding salesly…
Because after all those tactics don’t work anymore.
People have the buying power, not the companies.
So How Do You Improve Your Open Rates and CTRs Like These That I've Been Able To Achieve?
Shhh…
Come a little closer…
The first thing you need to do is create an attention grabbing subject line.
In a world of businesses, content creators, and even your mother in law fighting for your attention…
Ok maybe not that last one…
You need to cut through the noise.
You literally have less than 3 seconds to capture someone’s attention AND keep it.
Because here is what you’re up against…
Tabs upon tabs open, just waiting for people to click through them like a cheetah on crack.
Not to mention half naked women on TikTok, thousands of phone notifications, phone calls, children, friends, lunch, and the list goes on and on and on…
That’s why you need to craft a catchy subject line.
But not in a misleading or deceitful way.
That’s only going to destroy trust with your business and open the flood gates of other bad things, like being reported as spam.
Once you’ve got a few spam complaints say goodbye to your email account you worked so hard to build up on domain authority!
And this is something difficult for most people in your company to grasp.
Because the brutal truth is that this is something that’s hardly talked about.
What generally happens is that most business owners follow what their competitors are doing or what their CMO tells them to do.
And the unfortunate part about this “strategy” is that you’re not in tune with the market.
In other words have you or your team done the market research?
Have they looked at the stats for your email campaigns?
But that’s just the surface level research.
And since you’re given the numbers from your marketing team you think that whatever they show you is about as good as it’s going to get…
So you start to think…
Email Marketing Doesn't Work Anymore
Or perhaps you tell yourself you have chances of getting a higher ROI from giving the Zuck or Google more of your marketing budget because hey, you were told to keep dumping money into ads to get more traffic…
Because more traffic = more sales…
And while paid ads are an effective way to get more guests and customers…
What I can tell you is that you’re missing out on the HUGE opportunity you have right in front of your face…
An existing email list.
Think about it…
These people have already trusted you enough to give you their email address (remember the date night thing from earlier?)
Don’t ignore them like other businesses!
This is your opportunity to build a relationship with your guests – past, present, or future.
Not to pitch them your services with every single email
*BORING – DELETE!*
So by now you must be wondering what’s working for email marketing in 2024…
It’s keeping your finger on the pulse of the nonprofit and for-profit markets.
It’s critical to your business’s success or failure.
There is no other effective form of marketing out there other than paid advertising.
But we’re not talking about ads right now.
We’re talking about FREE marketing and how to do it effectively.
Here's A Second Tip For Increasing Your Open Rates and CTRs
The first line of your email needs to captivate your reader and grab their attention enough to strike interest.
You got them to open your email.
But your job isn’t done.
Just because they opened it doesn’t mean they’ll read it.
There’s an argument out there in the marketing world that because people’s attention span is short, your messages, videos, and emails must be short and to the point.
However that couldn’t be further from the truth.
The TRUTH is that many people don’t know how to capture AND hold attention.
Just because you’ve captured attention doesn’t mean you can hold it.
And that’s the second key to effective email marketing.
Think about it, people will watch 15 or 30 minute YouTube videos, even ones that are hours long!
So it’s not that people are losing the attention portion of their brain, but it’s that many businesses don’t know how to hold the attention once they’ve got it.
Your first line of your email must strike enough curiosity to make the person say “ok I’ll read the rest of this it sounds interesting.”
Unfortunately that is where most marketers fail.
They fail to create enough curiosity in the beginning lines of the email to entice the reader to keep reading.
And what ends up happening is that the emails don’t receive the CTR, get deleted, or unsubscribed.
Leaving you to believe that email marketing doesn’t work anymore.
HOW TO FINALLY MAXIMIZE YOUR EMAIL MARKETING ROI AND GET MORE CUSTOMERS AND SUPPORTERS!
I know you’ve tried email marketing, or maybe you’re still doing it…
Maybe you’ve been promised the world by marketing agencies.
And I know you’ve been burnt to a crisp…and if you close your eyes you can still kinda feel the sting.
So rather than spend my entire time and resources trying to convince you I’m different…
From these clowns that left you with more excuses than results…
For a very limited time I’ve decided to risk my own time and money to SHOW YOU I’m different.
That’s right, I’m the only copywriter in the nonprofit and for-profit industry who’s willing to put his money where his mouth is by guaranteeing results or I don’t get paid.
So we both have skin in the game.
Secondly I’m not a hack job that started yesterday.
I’ve been building websites, doing affiliate marketing, writing thousands of email campaigns, and writing content since 2015.
- I’ve worked with a private chef who’s been featured on the Food Network to help launch her book…
- I’ve shot a promo video for Fairfield by Marriott
- I’ve built email marketing campaigns for a mobile cigar lounge…
- I’ve helped a sandwich shop generate $3,000 off of a $50 Facebook ad…
- And many more…
But this isn’t about me, it’s about you.
That’s why for a limited time I’m offering…
Yes, you read that right…
I have just re-opened my door to accept new clients with this risk-free offer.
And if you’re reading this the offer is still on the table.
I’m giving away a FREE 30-minute strategy session.
On the call I’ll show you small improvements to your email marketing campaigns that will result in significant changes.
But hold on…
This isn’t just another “strategy session” (*cough* sales pitch *cough*)
Nor is it some high-pressure sales pitch masquerading around as a “free strategy session.”
Anywho…
You can find out more about what’s included in the call here.
And since I’m limited on the number of clients and work I can take on you might want to hurry and grab your spot.